Marketing insights need to reflect the fact that brands market in a multicultural America. Seven critical insights and perspectives from senior marketers at Heineken, Wells Fargo, Anheuser-Busch, T-Mobile and Minute Maid.
Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
Water, Inc…,Promo Leads, Buchanan Whisky,Wells Fargo… and other brands targeting the U.S. consumer right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe.
Wells Fargo recently announced the addition of Mariela Ure (photo) to the Enterprise Marketing team as the Hispanic Segment Business Manager. In her new role, Ms. Ure coordinates Wells Fargo’s efforts in meeting the needs of the rapidly growing Hispanic market. Portada talked to Ure about her new role and her major objectives.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?
The best and brightest in the Marketing, Media and Entertainment space are attending the Hispanic Music and Entertainment Marketing Forum this Wednesday Sept. 17 and
[conference_start] Confirmed Speakers PAUL MENDOZA Brand Manager TACO BELL Show More Already marking his 15th year as a trusted and respected marketing professional, both on
Corporate marketers, are you ready? I’m going to ask you a difficult question.Is your age outpacing your organization’s relevancy?
Imagine a country where its corporate leaders ignore or simply don’t know how to capitalize on one third of the country’s consumer market. Also imagine a country where the average age of the other two-thirds of the market is 47 years of age…
Commitment, Competency, Capabilities and Compensation
On Thursday, May 14th, an estimated 300 local marketing executives will convene for the 2nd Showcase of San Antonio’s Hispanic Ad Agencies, sponsored by SAVisión, the Hispanic Marketing arm of the American Marketing Association.
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES
Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences
Lexus, Realogy Holdings Corp., Miss Dior… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2022, aka Portada Live events, is designed to maximize knowledge-sharing and 1:1 interactions in a comfortable setting.